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25 Years Of Jermaine Dupri And So So Def

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On View - Sep 20, 2018 - Sep 20, 2018

“Jermaine Dupri & So So Def: 25 Years of Elevating Culture” will offer an unprecedented look at the label’s musicality, creativity, and signature sound, and will showcase Atlanta’s emergence as a cultural and creative powerhouse. To highlight So So Def’s iconic role in elevating the sound of Atlanta to a world class level, the exhibit will feature never-before-seen artifacts, interactive experiences, and rare video footage featuring artists such as Bow Wow, Mariah Carey, Da Brat, Dem Franchize Boyz, Anthony Hamilton, Jagged Edge, Kris Kross, Usher, Xscape, and many more.

“My first visit to The GRAMMY Museum® was around the time it opened and they created the ‘Make a Record with Jermaine Dupri’ experience,” states Dupri. “It’s such an honor to return for this meaningful tribute to So So Def, Jermaine Dupri and the city of Atlanta.”

“Considering this year marks the 45th anniversary of hip-hop, it is remarkable that So So Def is celebrating 25 years of extraordinary success in the industry,” said Nwaka Onwusa, GRAMMY Museum Curator. “It is impossible to showcase everything that Jermaine Dupri has done to elevate Atlanta hip-hop, and the far-reaching influence of So So Def throughout the world. The GRAMMY Museum is very excited to present this look into the label’s enduring legacy.”

Exhibit highlights include:

Dupri’s award from the songwriters hall of fame, the original MPC 3000 that Dupri used on some of his earliest productions, original artwork from Skip Smith, the artist who developed the record label’s logo, “Afroman” lyric and concept notebooks from duo Kris Kross, foundational documents and original promotional flyers from So So Def recordings’ earlier years performance wardrobe from Jagged Edge, Dem Franchise Boys, Xscape and others exclusive, never seen before images and prize possessions representing many of Jermaine and So So Def’s personal and professional relationships within the music industry.

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