An Evening With Latin Mafia

MODERATED BY ANA MARIA SAYRE

The GRAMMY Museum is proud to welcome Latin Mafia — the genre-defying sibling trio reshaping Latin music — for an intimate evening at the Clive Davis Theater, featuring a special conversation on their creative journey, upcoming music, and a live performance. 

Latin Mafia is composed of twins Milton and Emilio and their older brother Mike de la Rosa. Hailing from Mexico City, the band has captured global attention with their emotionally charged sound — an intuitive blend of Latin pop, trap, R&B, reggaetón, EDM, and more. With over 7.5 million monthly listeners on Spotify, the trio continues to connect with a new generation of fans through genre-bending music and raw lyricism. 

Their debut album, TODOS LOS DÍAS TODO EL DÍA, released in October 2024, was hailed by Rolling Stone, Billboard, NPR, and FADER as one of the best Latin albums of the year. The conceptual project is written as one continuous verse and includes the viral track “Siento que merezco más,” performed on the iconic COLORS stage — a session that now counts over 5.4 million combined streams. 

To celebrate the album, Latin Mafia hosted a free immersive listening event at Mexico City’s Palacio de los Deportes, attended by more than 18,000 fans. This year, they wrapped their first international tour with a third and final sold-out performance at Palacio on July 5, closing a historic three-night run at the venue that drew a total of 64,500 fans — a remarkable feat for an emerging Latin act. 

Their success has earned them a Latin GRAMMY nomination for Best New Artist, as well as a win at Premio Lo Nuestro 2025 for Best Latin Fusion Pop Song with “Siento que merezco más.” 

With upcoming performances at Lollapalooza Chicago and Austin City Limits, Latin Mafia continues to push the boundaries of Latin music, reaching global audiences with a unique creative vision that blends music, storytelling, and emotional connection. 

El GRAMMY Museum se enorgullece en recibir a Latin Mafia — el trío de hermanos que está redefiniendo la música latina — para una noche íntima en el Clive Davis Theater, con una conversación especial sobre su proceso creativo, su trayectoria y su música, seguida de una presentación en vivo. 

Latin Mafia está compuesto por los hermanos gemelos Milton y Emilio, y su hermano mayor Mike de la Rosa. Originarios de Ciudad de México, la agrupación ha captado la atención mundial con un sonido profundamente emocional que fusiona pop latino, trap, R&B, reggaetón, electrónica y más. Con más de 7.5 millones de oyentes mensuales en Spotify, el trío conecta con una nueva generación a través de una propuesta artística auténtica y sin etiquetas. 

En octubre de 2024, lanzaron su álbum debut, TODOS LOS DÍAS TODO EL DÍA, una obra conceptual escrita como un solo verso continuo. El proyecto fue reconocido por medios como Rolling Stone, Billboard, NPR y FADER como uno de los mejores del año. Su tema más viral, “Siento que merezco más,” fue interpretado en la icónica plataforma COLORS desde Berlín, acumulando más de 5.4 millones de reproducciones combinadas. 

Para celebrar el lanzamiento, Latin Mafia organizó un evento gratuito e inmersivo en el Palacio de los Deportes de Ciudad de México, al que asistieron más de 18,000 personas. Este año, cerraron su primera gira internacional con una tercera y última fecha sold out el 5 de julio, concluyendo una serie histórica de tres noches consecutivas en el Palacio de los Deportes que reunieron a un total de 64,500 asistentes — un logro excepcional para una banda emergente. 

Su ascenso ha sido reconocido con una nominación al Latin GRAMMY como Mejor Nuevo Artista, así como con un premio en Premio Lo Nuestro 2025 por Mejor Canción Latin Fusion Pop con “Siento que merezco más.” 

Con presentaciones confirmadas en Lollapalooza Chicago y Austin City Limits, Latin Mafia continúa rompiendo esquemas y llevando la música latina a nuevos escenarios globales con una propuesta que une música, emociones e identidad visual.

PLEASE NOTE THAT THIS PROGRAM WILL BE HOSTED IN SPANISH

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*Physical Valid ID Necessary for check-in.

Member Check – In: 6:30pm

Nonmember Check – In / Doors: 7:00pm

Show Time: 7:30pm

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BAG POLICY: please note that only bags 9 inches x 6 inches and smaller will be allowed for this event. Vinyl, memorabilia, gifts, etc. will also not be allowed inside the building.   

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