A Conversation With Normani & Lydia Asrat +

+ American Express® Card Members can purchase tickets from Thu 7/9 10:30AM through Sat 7/11 11AM

The Grammy Museum is thrilled to welcome award-winning artist Normani and trailblazing music manager Lydia Asrat to the Museum’s intimate 200-seat Clive Davis Theater to discuss Normani’s music, career, and their collaboration.

ABOUT NORMANI

Normani is a multi-platinum recording artist, songwriter, dancer, and philanthropist best known for her repeated chart-topping pop/R&B hits and unshakable anthems spiked with style, soul, and spirit. The New Orleans/Texas-raised multi-hyphenate rose to international fame as a member of pop juggernaut Fifth Harmony, performing to sold-out arenas, gathering awards, and releasing a string of multi-platinum hits. In 2018, she kickstarted her solo career with the quintuple-platinum “Love Lies” [feat. Khalid] and shortly thereafter released the quadruple-platinum “Dancing With A Stranger” with Sam Smith – marking her spot as a one to watch solo artist breaking out with two Top 10 bows on the Billboard Top 200 within a year. Her trajectory of success continued with subsequent hit singles “Motivation” (Platinum), “Diamonds” [with Megan Thee Stallion], and “Wild Side” [feat. Cardi B] – the latter of which ascended to #1 on Billboard’s Mainstream R&B/Hip-Hop charts. In between tallying billions of streams, she has garnered six BMI Awards, two iHeartRadio Music Awards, an MTV Video Music Award, a Variety Hitmaker Award, and a Soul Train Music Award. Most recently, after much anticipation, Normani released her debut album, “Dopamine,” featuring collaborations with artists such as Gunna, James Blake, and Cardi B, and blending pop and R&B genres, perfectly encapsulating her musical evolution. Despite her worldwide catapult to fame, Normani has stayed true to her roots, giving back at every turn. She is the Diversity Ambassador for The Cybersmile Foundation, a non-profit organization committed to tackling all forms of cyberbullying and online abuse, as well as a Global Ambassador for the American Cancer Society. 

ABOUT LYDIA ASRAT

Lydia Asrat stands at the forefront of innovation and excellence in the music industry as the Founder and CEO of 10Q Management. A trailblazer of Ethiopian descent, she has carved out a powerful space in a field long dominated by men, earning recognition as both a visionary executive and a creative force.

Renowned for her unmatched ability to identify and cultivate star talent, Lydia is best known for discovering and developing global icons like Doja Cat and breakout sensation Coco Jones. Her achievements span from Grammy-nominated songwriter to acclaimed A&R and manager, with honors including Forbes 30 Under 30, Billboard’s Women in Music Top Executives (2022), Billboard’s Power List 2022, Billboard’s R&B/Hip-Hop Power Players 2021, and Variety Hitmakers (2020, featured on the 2021 cover and included in the 2022 list), and receiving BMI Song of The Year at 2021 R&B/Hip Hop Awards, She has also been recognized as one of Mefeater Magazine’s Women to Watch and appeared on major industry stages including Create & Cultivate Fest 2025, Career Jam 2024 at Berklee College of Music, and a fi reside chat at Women in Music LA in 2024.

Beyond music, Lydia has been a trusted partner in building cross-industry visibility through brand partnerships with Grey Goose, Essence Fest, Olay, Bumble, Shea Moisture, Pure Leaf, SKIMS, and more. Lydia was pivotal in securing Normani’s partnership with Airbnb as well as a global campaign and commercial with Coach x Vogueworld campaign/commercial #VogueWorld.

Her joint venture publishing company, Lost + Found (in partnership with Warner Chappell), underscores her continued commitment to fostering creativity and innovation.

With an unwavering dedication to excellence and a relentless pursuit of pushing boundaries, Lydia Asrat continues to redefine the landscape of music management and publishing—paving the way for a new generation of artists and executives to dream boldly and pursue their passions with fearless determination.

  PLEASE NOTE THE FOLLOWING IMPORTANT DETAILS FOR THIS EVENT:

• Only bags 9 inches x 6 inches and smaller will be allowed for this event. 
• Vinyl, memorabilia, gifts, etc. will NOT be allowed inside the building. 
• Cameras (including digital and point and shoot cameras), video cameras, and any other professional photography & videography equipment will NOT be permitted for this event. 
• NO re-entry from the Grammy Museum premises.
• Valid physical ID is necessary for check-in. 
• Tickets are non-transferrable. Reselling tickets is strictly prohibited. 

Member Check – In: 6:30pm

Nonmember Check – In / Doors: 7:00pm

Show Time: 7:30pm

American Express® Card Members can purchase tickets from Thu 7/9 10:30AM through Sat 7/11 11AM.

Amex Presale Tickets®

American Express® Card Members have access to purchase Amex Presale Tickets® for select events and select seats, during a specified period prior to the general on-sale dates for those events. Tickets must be purchased using an American Express Card. An American Express Prepaid Card cannot be used to purchase tickets. Amex Presale Tickets® are sold by and fulfilled by third party ticket sellers (not American Express), and such tickets are subject to the rules, terms and conditions, prices and fees set by the ticket seller, event promoter and/or the venue. Amex Presale Tickets® are subject to availability and supply may be limited. Not all seats may be offered; purchase limits and blackout dates may apply. Refunds, exchanges, and resale may be prohibited by the ticket seller. For more information, please visit americanexpress.com/entertainment 

BAG POLICY: please note that only bags 9 inches x 6 inches and smaller will be allowed for this event. Vinyl, memorabilia, gifts, etc. will also not be allowed inside the building.   

TICKET POLICY

The holder of this ticket is granted admission to the indicated facility for the purpose of viewing the specified event. This ticket is for use by the holder only and the holder is bound by this policy. This ticket is not transferable and may not be sold, otherwise conveyed or used for any other purpose, including promotion or commercial, without the prior written consent of The Recording Academy. If this ticket is sold, otherwise conveyed or used in violation of this policy, it will be deemed revoked and void, and its holder deemed a trespasser at all Recording Academy events. This ticket is a revocable license and admission may be refused by refunding the face amount of the ticket or ejection may occur for failure to comply with any facility rule. The holder agrees not to transmit or aid in transmitting any description, picture, recording or reproduction of the event. The holder acknowledges that the event may be captured and recorded by audio, audiovisual, and/or photographic means, and hereby grants permission to utilize the holder’s image and/or voice in any and all media now known or hereafter devised to further the interests and mission of the Recording Academy. It is unlawful to reproduce this ticket in any form. The Holder assumes all risks incidental to the event, whether occurring prior to, during or after the event, and releases the facility, management, all participants and each of their affiliates, employees, officers, directors, members, partners, owners, managers, sponsors, contractors and agents from any loss, damage or expense resulting from any such risk. The Recording Academy reserves all legal rights and remedies. Save money on ticketing fees next time by becoming a GRAMMY Museum member! More info at grammymuseum.org.

ALL TICKETS ARE WILL-CALL ONLY AND PHYSICAL VALID I.D IS NECESSARY FOR CHECK-IN.

NO TICKETS ARE DISTRIBUTED. NO TICKET TRANSFERS. NO REFUNDS.

EVENT TIME, DATE, DETAILS, & PRICE ARE SUBJECT TO CHANGE.

IMPORTANT: PLEASE NOTE THAT TICKETS ARE NON-TRANSFERABLE AND RESELLING TICKETS IS STRICTLY PROHIBITED. 

 All ticket purchases must follow the stated ticket limits listed on the ticketing page, regardless of what type of ticket was purchased. Any purchases that exceed the maximum will be adjusted, and the cost of additional ticket(s) will be refunded. This policy applies to all guests, including GRAMMY Museum members. Ticket limits per program are subject to change at any time and at the discretion of the GRAMMY Museum. All member tickets must be purchased using the member’s name, which should match the photo ID presented at check-in. Members must attend the program with their guest(s) and guests will only be allowed entry if the member is present and attending the program.